In-Store Understanding
Most purchase decisions are made within the store and in-store marketing communications are the last point of contact between the consumer and the brand before the purchase decision. So, with media fragmentation and consumers growing more and more elusive, it is not surprising that marketers are aggressively pursuing in-store marketing and advertising: according to a study published by Deloitte Consulting, in-store is one of the fastest growing mediums.
ARSgroup analysts are able to provide unique ROI guidance to marketers seeking to increase their in-store marketing investments. Superior knowledge about what content works and what doesn't has been gleaned through our work with our well-known retail and retail network partners. ARSgroup consultation is powered by validated systems which utilize our unparalleled knowledge about what drives consumer behavior – as adapted to the in-store environment. Guidance is either PREDICTIVE, DIAGNOSTIC, or both.
ARS In-Store Solutions
Measures in-store brand communications:
- Signage
- Display TV
- Free-standing & End-cap Displays
Measures effectiveness collected via an online survey:
- Persuasion/Conversion: Results in a change in brand preference.
- Communication: Communicates relevant message(s) and successfully links to brand.
- Validated to proprietary in-store network and controlled store test data -- higher ARS scores for in-store communications = higher actual sales observed.
For details on ARS In-Store Solutions, or any ARSgroup product, click here.
Understand the dynamics of in-store marketing communications.