News Releases

ARSgroup Introduces ARS Impact
Digital Age Solution Measures the Effectiveness of TV, Print, Radio, Video, Outdoor & Internet Advertising

Evansville, IN — ARSgroup announced today the launch of its ARS Impact product suite, a series of online, digital age solutions designed to help global advertisers measure a brand message’s potential to drive sales and to give them clear answers as to what can make a creative message stronger.

ARS Impact products evaluate advertising messages across a wide variety of consumer touchpoints and provide fast, actionable results that enable companies to go to market with confidence.

“We think the marketing head for the largest advertiser in the world was dead-on when he recently pointed out the need to push creativity and measurement at the same time, and for measurement to keep up as marketing becomes more creative and diversified. The ARS Impact measurement system meets these digital age challenges head on,” said ARSgroup Chief Operating Officer Jeffrey K. Cox.

The ARS Impact suite was designed to merge the best of all current industry copy testing systems into one powerful solution. It delivers in-depth, actionable information that enhances the creative process by dimensionalizing consumer thoughts, feelings and intended actions. ARS Impact products also provide an understanding of the sales effectiveness of brand messages in relation to past and current performance and with respect to the competition. Ultimately, the ARS Impact system offers the key information advertisers require to make critical business decisions regarding the content of full scale campaigns and specific ads.

The complete suite of ARS Impact solutions includes the flagship product — ARS Impact TV — as well as complementary products called ARS Impact Print, ARS Impact Radio, ARS Impact Video, ARS Impact Outdoor and ARS Impact Net.

ARSgroup (www.ars-group.com) has 35 years of industry experience that includes copy testing over 40,000 ads and a reputation as one of the most respected advertising research companies in the world. The company works with top global advertisers to measure, forecast and improve the effectiveness of their advertising and help them build their brands.

For more information, please visit www.ARSimpact.com or contact:

Charlotte Luer, President, LJH Financial Marketing Strategies
1.239.280.1317 or cluer@ljh.com
Jeff Cox, Chief Operating Officer, ARSgroup
1.812.759.2451 or jkcox@ars-group.com