News Releases

ARSgroup Names New Chief Operating Officer

Evansville, IN — ARSgroup announced today that Jeffrey K. Cox has been promoted to Chief Operating Officer. In his new role, he will oversee day-to-day operations for the marketing communications research organization.

Jeff joined ARSgroup in 2003 and most recently served as Executive Vice President/Group President with responsibility for global account management. His background includes executive experience with advertisers, ad agencies, PR firms and consultancies. On the client side, Jeff was VP/Sales & Marketing for Bombardier/Flexjet, a division of the world's largest business jet manufacturer. He was in account management at Ogilvy & Mather, and worked on several Top 100 global brands. Under his leadership, The Rojek Marketing Group became one of the leading ad agency search consultancies. Jeff created the strategic platform that allowed Price McNabb to be named "Leading IMC (Integrated Marketing) Agency in the U.S."

ARSgroup is best known for its pioneering research on research into how advertising works and for helping Advertisers and their Agencies, Modelers and Media companies improve the return from their marketing communications investments. The company has worked with more than half of the top 50 Global Advertisers and is widely recognized as one of the most respected advertising research companies in the world.

For information contact:
Charlotte Luer, President, LJH Financial Marketing Strategies
1.239.280.1317 or cluer@ljh.com
Tricia Gibbs, Group Manager, Marketing, ARSgroup
1.812.425.4562 or tlgibbs@ars-group.com