News Releases

The Conference Board Taps ARSgroup (rsc) for
"Bottom Line" Roundtable Podiums

New York & Chicago — The world's leading business membership organization for top management invited ARSgroup to present at its pair of Executive Roundtables on "Measuring Marketing's Impact on the Bottom Line" this spring. The two-day forums brought together a panel of CMOs and marketing leaders from both B2B and B2C companies to examine the many dimensions of how marketing can be shown to directly drive bottom-line results.

Don L. Jones, SVP for Global Product Management for ARSgroup, spoke to the groups in both cities on aligning business objectives with advertising strength to drive return on marketing investment (ROMI). He also discussed the application of financial-based metrics and changes in advertising practices that will be needed to succeed in the emerging ROMI environment.  Other speakers included Larry Flanagan, CMO for MasterCard International, and Mike Winkler, CMO for Hewlett Packard.

"I thoroughly enjoyed talking with the groups in both New York and Chicago," Jones said, "particularly in having the time to field some of their questions about how to get started and hearing their perspective on the challenges they face in their own organizations."

ARSgroup (www.ars-group.com) is best known for its pioneering research on research and for helping Advertisers and their Agencies, Modelers, and Media companies improve their return on marketing investment (ROMI).

For more information contact:
Tricia Gibbs, Group Manager, Marketing, ARSgroup
1.812.425.4562 or tlgibbs@ars-group.com