News Releases

The International Organization of Marketing Professors Names Meg Blair AMS Distinguished Marketer of the Year

Tampa, FL — Margaret (Meg) Henderson Blair, D. Sc., President & CEO of ARSgroup, has been named AMS Distinguished Practitioner of the Year by the Academy of Marketing Science. The Academy is a scholarly association of 1500 members founded in 1971 that sponsors a World Marketing Congress as well as four additional conferences each year. With this award, The AMS honors a distinguished marketer who has demonstrated accomplishments through both actions and statements, and who has at all times acted with integrity and high ethical standards.

The honor is awarded by the Board of Governors and is based on discriminating criteria that call for a significant contribution to the marketing discipline. Previous winners include Ross H. Roberts (Ford Motor Corporation) and J. Jeffrey Campbell (Burger King Corporation). The Academy describes Blair's accomplishments in this way:

"Meg's contribution is not limited to merely building a successful marketing research business and making her clients more effective. Rather, Meg has made a significant commitment to building knowledge. Her firm maintains one of the great archives of empirical findings on television advertising."

"Meg has been an active contributor to the activities of the Advertising Research Foundation and has shared her knowledge, expertise and perspective in a variety of spoken and written venues. She has not only been a distinguished practitioner, she has influenced the practice of marketing research, and marketing more generally, in very significant ways."

ARSgroup (www.ars-group.com) is best known for its pioneering research on research and for helping Advertisers and their Agencies, Modelers, and Media companies improve their return on marketing investment (ROMI).

For more information contact:
Tricia Gibbs, Group Manager, Marketing, ARSgroup
1.812.425.4562 or tlgibbs@ars-group.com