News Releases

APM Facts Named as "An Exemplar of a Standard Metric"
for Measuring the Return on Marketing Investment (ROMI)

New York, NY and Evansville, IN — The annual ARF Convention this spring marked the second time that Dr. David Stewart of the Marshall School of Business at USC has identified APM Facts as a good candidate for an industry standard for measuring Return on Marketing Investment (ROMI) for TV advertising. Dr. Stewart brought the same message to the IIRusa Conference in January.

The Robert E. Brooker Professor made this observation after his review of existing practices. "Marketing people are talking a lot about accountability, but we have an absence of tradition in this area, and also a lack of knowledge about measurement-based accountability that's tied to the financial performance of the firm."

In his call for measurement standards, Dr. Stewart outlined the reasons why ROMI must be based on metrics that are tied to financial outcomes.

"We are encouraged by this recognition of APM Facts," says Meg Blair, President & CEO of ARSgroup. "This business solution is one way that Marketers and Brands can move from ROMI Talk to ROMI Action with one of their largest marketing activities and expenditures."

APM Facts, part of the ARSgroup innovative measurement systems for ROMI, is a TV media optimization solution that fills a current industry gap and dramatically increases returns.

ARSgroup (www.ars-group.com) is best known for its pioneering research on research into how advertising works and for helping Advertisers and their Agencies, Modelers, and Media companies improve their Return on Marketing Investment.

For more information contact:
Tricia Gibbs, Group Manager, Marketing, ARSgroup
1.812.425.4562 or tlgibbs@ars-group.com