News Releases
ARSgroup Introduces ARS® Impact Campaign—the Most Unique
Pre-test
Measure of Campaign Synergy Available
in the Industry
4 for $40k Promotional Offer Unveiled
Evansville, IN — ARSgroup announced today the launch of ARS Impact
Campaign, a pre-testing solution designed to help global advertisers
measure the synergistic effects of their advertising campaigns. The
new campaign platform is the latest addition to ARSgroup’s offerings
and complements the ARS Total Impact solution.
To introduce ARS Impact Campaign, and in keeping with the company's
long-term commitment to industry thought leadership and innovation,
ARSgroup is leading an independent industry study on campaign effectiveness.
Through December 15, ARSgroup will test up to four different ads from
any touchpoint within a campaign for $40,000, a discount off the market
rate. Clients receive their campaign results as well as learnings from
the full study.
ARS Impact Campaign measures the breakthrough and persuasive power
of each individual touchpoint in the context of the campaign, as well
as the synergistic effects of the advertising campaign as a whole.
The analysis utilizes more than 30 in-depth insights regarding consumer
thoughts, feelings and intended actions.
"Today's successful advertisers must understand the total impact
that a marketing campaign can have in today’s dynamic business
environment. Campaign success goes beyond individual execution and
the next step for our industry is to evolve from “copy” testing
to “campaign” testing to assess the collective effect of
all elements plus their synergistic effects,” said ARSgroup Chief
Operating Officer Jeffrey K. Cox.
"The new ARS system for getting consumer response to brand ideas
in multiple contexts is not only timely, but what innovative marketers
want," said Advertising Research Foundation Chief Research Officer
Dr. Joseph Plummer.
ARSgroup (www.ars-group.com) has 35 years of industry experience that
includes testing over 40,000 ads and a reputation for having the most
valid and reliable measures in the industry. The company works with
top global advertisers to measure, forecast and improve the effectiveness
of their advertising and help them build their brands.
For more information, please visit www.ars-group.com
or contact:
Charlotte Luer, President, LJH Financial Marketing Strategies
1.239.280.1317 or cluer@ljh.com
Jeff Cox, Chief Operating Officer, ARSgroup
1.812.759.2451 or jkcox@ars-group.com
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