News Releases

Industry Shifts Toward "Return on Marketing Investment"

Evansville, IN — ARSgroup is tracking the attention being paid to Return on Marketing Investment (ROMI), and finds a steady increase.

To measure the growing emphasis on marketing accountability, ARSgroup tracked mentions of "ROMI" and "Marketing ROI" in media, advertisements, and industry conferences. From August to mid-October 2005, there were 11 "incidences" and for the same period in 2005, there were 61—nearly a six-fold increase.

"Accountability is clearly the new mental model for today's leading marketers as coverage of the subject continues to expand to meet the demands of CEOs, CFOs, CMOs, and CIOs," said Margaret (Meg) Henderson Blair, President & CEO of ARSgroup. The firm will continue to track this industry sea change.

ARSgroup (www.ars-group.com) is best known for its advertising measurement, research on research into how advertising works, and for helping advertisers and their agencies, modelers, and media companies improve their return on marketing communications investments. The company is widely recognized as one of the most respected advertising research companies in the world.

For information contact:
Charlotte Luer, President, LJH Financial Marketing Strategies
1.239.280.1317 or cluer@ljh.com
Tricia Gibbs, Group Manager, Marketing, ARSgroup
1.812.425.4562 or tlgibbs@ars-group.com