News Releases

ARSgroup Introduces ROMI Update as New
E-Newsletter for C-Levels

Evansville, IN — ROMI Update, a new e-newsletter published by ARSgroup, is now available to CEOs and other C-levels interested in timely updates on issues and trends related to improving Return on Marketing Investment (ROMI).

In response to the Sarbanes-Oxley Act, the largest U.S. public companies are looking at areas where large amounts of money are being spent, with an eye towards higher levels of accountability through the strengthening of process management and controls. Marketing expenditures are squarely in the headlights and an industry sea change called ROMI (Return on Marketing Investment) is emerging.

"Corporate executives are charged with accounting for, forecasting, and improving the returns from marketing investments, but traditionally they have not had the information they need available to them in one place and in a timely manner. The goal of the ROMI Update is to provide the latest news and empirical knowledge in the area of improving Return on Marketing Investment," said Margaret (Meg)Henderson Blair, President & CEO of ARSgroup.

ARSgroup (www.ars-group.com) is best known for its pioneering research on research into how advertising works and for helping Advertisers and their Agencies, Modelers, and Media companies improve their Return on Marketing Investment. The company has worked with more than half of the top 50 Global Advertisers and is widely recognized as one of the most respected advertising research companies in the world.

For a complimentary subscription to ROMI Update or more information contact:
Charlotte Luer, President, LJH Financial Marketing Strategies
1.239.280.1317 or cluer@ljh.com
Tricia Gibbs, Group Manager, Marketing, ARSgroup
1.812.425.4562 or tlgibbs@ars-group.com