News Releases

ARSgroup Research Shows Major Corporate Advertisers Can Get a Grip on the Rising Cost of Television Advertising

Evansville, IN — Research from ARSgroup shows that it is possible for corporate advertisers to recoup the increase in CPT (cost per thousand) of the television medium—up nearly 20% in two years.

In one quarter, companies who have worked with ARSgroup to manage their television ads relative to their unique brand-preference building power have realized dramatic improvement in the market impact and Return on Marketing Investments (ROMI).

"With television costs spiraling, companies have to identify new ways to get a grip on their expenditures. If they walk away from television advertising, they will save money short term but erode market share; yet if they stay with television in spite of increased costs, profit margins will drop. Because neither of these decisions is a compelling choice, the best option is to improve the return by managing the ads while managing the media buys. Our research shows that managing the ads relative to their unique ROMI value (APM Facts) is worth five times as much as managing the media alone," said Margaret (Meg) Henderson Blair, President & CEO of ARSgroup.

ARSgroup (www.ars-group.com) is best known for its pioneering research on research into how advertising works and for helping advertisers and their agencies, modelers, and media companies improve their return on marketing investment. The company has worked with more than half of the top 50 global advertisers and is widely recognized as one of the most respected advertising research companies in the world.

For information contact:
Charlotte Luer, President, LJH Financial Marketing Strategies
1.239.280.1317 or cluer@ljh.com
Tricia Gibbs, Group Manager, Marketing, ARSgroup
1.812.425.4562 or tlgibbs@ars-group.com