Recent Media Coverage

• "In Search of Synergy" Frank Findley Quirk's, April 2008.

• "Unilever, P&G War Over Which is Most Ethical" Jack Neff Advertising Age, March 2008.

• "Web vs. TV: Research Aims to Gauge Ads" Emily Steel Wall Street Journal, March 2008.

• "Is Recall Just the First Step Toward Improved Ad Effectiveness Measures?" Jack Myers Media Business Report, July 2007.

• "Two New Forecasting Products from ARSgroup," Quirk's Marketing Research Review , November 2006.

• "Keeping the Keen: Findings from the IIR Respondent Cooperation Summit," Greg D. Baker and Jeff K. Cox, Research Magazine, November 2006.

• "After 40 years, ARSgroup Seeks Rebirth Through Innovation and Partnerships," Research Business Report, September 2006.

• "Harness the Medium's Power," Ramon Portilla, Quirk's Marketing Research Review, April 2006.

• "When in ROMI, Use PPD," Margaret (Meg) Henderson Blair, Media Magazine, Media Metrics Column, February 2006.

• "Improving the Top and Bottom Lines Through ROMI Measurement Systems and Process Management," Margaret (Meg) Henderson Blair, Corporate Finance Review, January/February 2006.

• "The ARS Group (rsc)," CEO Profile, The Wall Street Transcript, December 2005.