Ashley spent the first five years of his professional career in Fortune 200 Corporate Finance. He joined ARSgroup in 1995 because of its unique ability to apply financially-based measurements to the marketing sector. Ashley went on to play key roles in three Ogilvy winning campaigns and was quickly promoted to Vice President of Business Development. In this role in 1997, Ashley pioneered the charge into the emerging DTC (Direct-To-Consumer) pharmaceutical advertising landscape—helping ARSgroup attain the industry leading position in this space that it enjoys to this day. He soon became the company's speaker at major industry conferences.

Ashley then spent three years outside of ARSgroup leading various strategic consumer research projects for several Consumer Package Goods, Telecom and Automotive marketers. Given his business development focus, Ashley focused on identifying, developing and scaling "productized" solutions to serve top marketers' needs.

Ashley returned to ARSgroup in 2003 and currently leads Product Innovation Research & Development. His financial background, industry knowledge, thorough understanding of the marketing research space and network of contacts, allows Ashley to contribute a unique perspective to ARSgroup clients.