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 John Ouren, EVP and General Manager of Panels and Communities at MarketTools, and ARSgroup CEO Jeff Cox discuss the future of market research.
Why the Saints Fans Will Be Tweeting From Droids By Jack Neff
BATAVIA, Ohio (February 01, 2010) AdAge.com -- The New Orleans Saints already have beaten the Indianapolis Colts in the popular vote, with 57% of Americans planning to watch the Super Bowl citing a preference for the Saints. But a lot more separates Colts and Saints fans than team preference in the Super Bowl...Those are the findings from the ARSgroup's BrandProfilerSM, a tool that segments brand preferences... Read the Full Article Here Is Taylor Swift the Best Managed Talent in Hollywood?
Evansville, IN -(January 4, 2010)- ARSgroup, the leading marketing research and communications consultant to global corporations, announced today the results of a study of the best brand partnerships for popular entertainer Taylor Swift... Read the Full Article Here ars.connectSM Using TrueSample to Ensure Data Quality San Francisco and Evansville, IN –(October 13, 2009)– MarketTools, Inc., the leading provider of Customer Insight Management solutions, and ARSgroup, the leader in communications optimization, today announced that ARSgroup will adopt MarketTools TrueSample technology to provide proven data... Read the Full Article Here |
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