Make an Impact
As an innovative leader, ARSgroup has developed measurement systems that go beyond just TV advertising testing, or even multiple touchpoint testing. ARS Total Impact has the ability to provide the impact of the collective effect of all multi-media campaign elements plus their overall, synergistic effect. The result: understanding.
ARS Total Impact is:
- A holistic measure of the consumer.
- Integrated across all touchpoints.
- The most validated to in-market results of any current industry system.
- Used by the world's largest advertisers.

ARS Advertising - Total Impact Solutions
Impact Strategy
Examine the many dimensions of your communications strategy prior to creative enhancement.
Impact Touchpoint Testing
(TV/Video, Print, Radio, Outdoor, Internet, Etc.)
Measures the breakthrough and persuasiveness of your message along with in-depth consumer insights; all linked to in-market results.
Impact Campaign
Measure the elements of each touchpoint and the synergistic effects of your total campaign.
Impact Track
Assess consumer preference for your brand and your competitor's brands to evaluate the holistic impact of all your branding activities.
For details on ARS Total Impact , or any ARSgroup product, click here to contact us.
Build your Total Impact in the marketplace.



