We Are Marketing Scientists

What differentiates ARS from other testing companies is that we have empirically identified an advertising development process that leads to dramatic improvement in the creation of best-in-class brand messaging. Our empirical foundation is paired with a strong advisory approach. Our clients have related specific in-market business response to their individual ad tests in thousands of cases (the higher the test score, the higher the likelihood of seeing a sales response/growing awareness in the market place).

Our Empirical Knowledge Library (EKL) spans 35+ years of groundbreaking research-on-research, drawing from over 2,200 basic research investigations or experiments and containing over 170 publications with 100 abstracts. The EKL is available to our customers through access to the ARSgroup Help Desk, which provides quick answers to pressing questions.